Apps & Software· CRM· Relationship Management· SaaS

Folk

Folk is a relationship-management CRM that helps teams organise contacts, track relationships and communication, and work on outreach together from a shared workspace.

First reviewed August 2026
Folk official logo

Overview

Overview

Folk is a relationship-management CRM that helps teams organise contacts, track relationships and communication, and work on outreach together from a shared workspace.

What it does

Centralising contacts, keeping notes and interaction history in one place, and coordinating follow-up across a team.

Who it may suit

Teams and individuals who keep track of people - clients, partners, candidates or investors - and want one shared contact base instead of scattered spreadsheets.

Key capabilities

  • Contact and relationship management in a shared workspace
  • Team collaboration around the same contact records
  • Pipeline views for tracking ongoing conversations
  • Aimed at relationship-led rather than volume-led work

Limitations

  • Feature availability depends on the selected plan
  • Value depends on how consistently a team keeps records updated
  • Teams needing heavy call-centre or support tooling may need additional software

It will not create relationships for you, and it is not a replacement for a documented sales process or for specialist tooling built around large support or service workflows.

Privacy and data considerations

Folk stores contact information about third parties. Before importing data, confirm that your organisation has a lawful basis for holding it, and review Folk's current documentation on data location, retention, and access controls.

Pricing

Plans and pricing change over time and can vary by plan tier and region, so HOS does not republish figures here. Use the link on this page to check current pricing and availability on the provider's own site.

Best for

Small teams, agencies, founders and consultants who manage relationships rather than a high-volume transactional pipeline.

Teams and individuals who keep track of people - clients, partners, candidates or investors - and want one shared contact base instead of scattered spreadsheets.

Helps with: Centralising contacts, keeping notes and interaction history in one place, and coordinating follow-up across a team.

Not ideal for

It will not create relationships for you, and it is not a replacement for a documented sales process or for specialist tooling built around large support or service workflows.

Pros

  • Contact and relationship management in a shared workspace
  • Team collaboration around the same contact records
  • Pipeline views for tracking ongoing conversations
  • Aimed at relationship-led rather than volume-led work

Cons

  • Feature availability depends on the selected plan
  • Value depends on how consistently a team keeps records updated
  • Teams needing heavy call-centre or support tooling may need additional software

Pricing

Pricing and plan availability change over time. Check current pricing and availability on the provider's site.

Evidence & trust

Rated A under the HOS editorial standard. Ratings reflect independence, transparency, and track record - never popularity. Read our research standards.

Where to find it

This link may earn HOS a small commission at no extra cost to you. Recommendations are selected editorially, not because of commission. Full disclosure.

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